Make Abercrombie & Fitch the #1 brand of homeless Clothes

Abercrombie & Fitch refuses to sell larger size clothes, because they only want “Cool” people to have Abercrombie & Fitch so activists had out A&F clothes to the homeless. Their motto “Help make Abercrombie & Fitch the world #1 Brand of homeless Clothing”.

Check out the video Greg Karber made about his mission to get Abercrombie & Fitch in the hands of so called uncool people.


We live in a world where bullying is becoming a national spotlight problem. Kids are killing themselves due to how fellow classmates treat them. This is exacerbated by Facebook and Twitter. A rip on someone is no longer confined to who was standing there when the negative comment was made. Now it is posted to social media so everyone in the school knows that the popular kid cut down the geek.

So what does Mike Jeffries the CEO of Abercrombie & Fitch say? “In every school there are the cool and popular kids, and then there are the not-so-cool kids… A lot of people don’t belong [in our clothes], and they can’t belong.”

The police officer in me thinks that kind of statement means that Abercrombie & Fitch find bullying to be acceptable. Then add fact they go so far as to burn defective clothing versus donating. This guy advocating giving clothes to the homeless has a good idea.